The ongoing boom in online sales and the rise of circular
This book is the first of its kind to successfully bridge theory and practice. Building on supply chain management theory it carefully explains how in practice product return support creates business value for the supply chain actors. It acknowledges that a one-size-fits-all approach does not work as successful support very much depends on product return drivers (legislation, economics, doing the right thing), product characteristics (market, usage) and customer preferences. Business value comes in many flavors and goes far beyond just lowering operational costs.
This book is the result of a very interesting journey that Stef has initiated with his startup company 12Return some six years ago. We feel fortunate to have played a modest part in that venture, while jointly uncovering some of the secrets of good product return management. We commend Stef on this very important book, which we recommend to academics and practitioners alike. Let's continue the journey.
Erwin van der Laan
27 March, 2016