---
title: Our story
description: We are 12return and we are on a mission to transform the supply chain to be circular.
---

[![12return transparent 270x63](https://www.12return.com/hubfs/Website%20assets/Logo%2012return/12return%20transparent%20270x63.png)](https://www.12return.com)

- SOLUTIONS
  
  ### [Retain customers with frictionless returns An easy returns process with a local shipping experience that gives peace of mind to your customer.](https://www.12return.com/retain-customers-with-frictionless-returns)
  
  
  
  ### [Reduce time for fast refunds and restocking Effective returns processing and product disposition in your own warehouses or at your fulfillment provider.](https://www.12return.com/reduce-time-for-fast-refunds-and-restocking)
  
  
  
  ### [Reuse products for a new purpose Secure products for reselling to a new local customer or for reuse in any other way.](https://www.12return.com/reuse-products-for-a-new-purpose)
- PRODUCTS
  
  ### [Return initiation Portals for end-customers and support agents to initiate returns for any return policy.](https://www.12return.com/return-portal)
  
  
  
  ### [Shipping & Tracking Integrated carriers services that can be used with your or our shipping rates.](https://www.12return.com/reverse-logistics)
  
  
  
  ### [Processing Tools and services for processing returns in your or our locations.](https://www.12return.com/operations)
  
  
  
  ### [Manage Personal dashboard for support agents and logistics teams to manage returns.](https://www.12return.com/merchant-dashboard)
  
  
  
  ### [Notifications & Messaging Tools to keep every person and system informed about the status of a return.](https://www.12return.com/notifications-messaging)
  
  
  
  ### [Data & Insights Tools to discover insights from the data of your returns process.](https://www.12return.com/data-insights)
- RESOURCES
  
  ### [Program The 12return program has been designed to co-create success in your returns process.](https://www.12return.com/program)
  
  
  
  ### [Whitepapers Whitepapers and more to get inspired about returns management.](https://www.12return.com/whitepapers)
  
  
  
  ### [Developer Learn how to integrate with the 12return platform.](https://developer.returnbird.com/)
  
  
  
  ### [GDPR We take data security serious.](https://www.12return.com/general-data-protection-regulation)
- COMPANY
  
  ### [Our story On a mission to transform the supply chain to be circular.](https://www.12return.com/our-story)
  
  
  
  ### [Contact Contact us at any time for a discussion about returns.](https://www.12return.com/contact)
  
  
  
  ### [Blog Get inspired about returns management.](https://www.12return.com/company/blog)
  
  
  
  ### [Newsroom Be informed about what's happening at 12return.](https://www.12return.com/company/newsroom)

[CONTACT US](https://www.12return.com/contact)

# We are one...two...return

On a mission to transform the supply chain to be circular.

 

 FOUNDER MESSAGE

## We have been there too

I seriously got involved with product returns at Solectron Corporation (today part of Flex Corporation). Every day we received between 2,000-5,000 defective products that needed receiving, screening, and storage before return-to-vendor. Our warehouse stocked an average of 400,000 defective products that were waiting to be repaired on demand. Our management tools and operational systems were heavily underdeveloped but robust processes and a great team helped me to survive the massive returns volume. At that time I realized that returns management software is the third piece to solve the returns puzzle.

 12RETURN

## So we decided to act

We started to develop software for a problem that is often underestimated or ignored. From day one we knew that 2 things would be fundamental for building a future-proof solution: 1) the returns process always starts at the customer, and 2) the reverse supply chain spans multiple processes that are executed by different actors and systems. So, 12return should be a customer-centric and open platform that allows all actors in the reverse supply chain to work together. In the meantime much has changed and returns are everywhere. Three global trends, direct-to-customer commerce, the subscription economy, and the circular economy all lead to product returns. Companies that sell products need to be prepared for product returns and need a reverse supply chain. We are dedicated to help them.

## Driven by a clear mission

 WHY

## We value the importance of returns management

Products that are not used (anymore) or cannot be used (anymore), still have a value that should not get lost.

![E_WEB_12-1](https://www.12return.com/hubfs/E_WEB_12-1.png)

 HOW

#### We believe the supply chain should transform

Every company that sells products needs to allow their customers to return these products to a new value chain. To do so, companies need a friendly, reliable and efficient returns management process that supports return-cycles in their supply chain.

 WHAT

#### What we do to make this transition

In 2014 we have developed the Return-to-Value business process and launched the 12return Platform. Today we help companies to implement and operate a reverse supply chain in a customer-centric and circular economy. In December 2022, 12return has been acquired by Shipcloud.

## A mission that is recognized

![kvk](https://www.12return.com/hs-fs/hubfs/kvk.png?width=250&height=234&name=kvk.png)

![redherring (1)](https://www.12return.com/hs-fs/hubfs/redherring%20(1).png?width=250&height=249&name=redherring%20(1).png)

![circulars](https://www.12return.com/hs-fs/hubfs/circulars.png?width=250&height=250&name=circulars.png)

## Let's connect and talk returns

CONNECT ON LINKEDIN

### Join the Rethink Returns group

Whether you need our services or software, or not, we like to meet others who want to join our mission to build a circular supply chain.

[CONNECT](https://www.linkedin.com/groups/36132/)

RETHINK RETURNS

### Need a keynote for your event?

Rethink Returns is an education and inspiration program about the importance of the reverse supply chain in a customer-centric and circular economy.

[RETHINK RETURNS](https://www.rethinkreturns.com/)

12return is a tech-powered returns service for cross-border commerce. On the 12return platform, you can connect the frontend and backend returns processes into a connected returns process that is up to the challenges of returns.

### Products

- [Return Initiation](https://www.12return.com/return-portal)
- [Shipping & Tracking](https://www.12return.com/reverse-logistics)
- [Processing](https://www.12return.com/operations)
- [Manage](https://www.12return.com/merchant-dashboard)
- [Notifications & Messaging](https://www.12return.com/notifications-messaging)
- [Data & Insights](https://www.12return.com/data-insights)

### Integrations

- [E-commerce systems](https://www.12return.com/ecommerce-systems)
- [Marketplaces](https://www.12return.com/market-places)
- [Carrier services](https://www.12return.com/carrier-services)
- [Productivity tools](https://www.12return.com/productivity-tools)
- [Revalue channels](https://www.12return.com/revalue-channels)
- [Fulfilment](https://www.12return.com/fulfillment)

### Resources

- [Community](https://12return.circle.so/home)
- [Program](https://www.12return.com/program)
- [Partner program](https://www.12return.com/partner-program)
- [Whitepapers](https://www.12return.com/whitepapers)
- [GDPR](https://www.12return.com/general-data-protection-regulation)
- [Developer](https://developer.12return.com/)

### Company

- [Our story](https://www.12return.com/our-story)
- [Contact](https://www.12return.com/contact)
- [Blog](https://www.12return.com/company/blog)
- [Newsroom](https://www.12return.com/company/newsroom)

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